Press releases

Below you can find press releases on research projects and services offered by the Hohenstein Institute. Through the support of a wide range of other institutions throughout the textile manufacturing chain, we can support you in your research work and beyond and provide you with the details of experts for interview and specialist authors.

We can be contacted as follows:

USA / Canada: Germany and other Countries:
Dina Dunn
dina@blinkready.com Telephone: +1 336-471-5584
Rose-Marie Riedl
r.riedl@hohenstein.deTelephone: +49 7143-271-723
Trish Martin
trish@blinkready.com Telephone: +1 336-327-4697
Helmut Müller
h.mueller@hohenstein.de Telephone:+49 7143-271-709
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07/02/2013

Higher turnover at point of sale. Hohenstein neuromarketing as a key to targeted sales.
Multifunctional sensory laboratory records body signals of customers for generating forecast and acceptance models of textiles at POS. Interested companies wanted for pilot studies.

For pilot studies the researchers at the Hohenstein Institute are looking for interested companies who would like to optimise their products for point of sale (POS) using neuromarketing, allowing them to positively influence the sale. Neuromarketing ... 
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Topic area: Hygiene, environment & medicine | 461-EN
06/02/2013

Decomposition of (textile) products in the ground
Laboratory tests help with evaluation of environmental compatibility

Like all organic materials, textiles will decompose under the influence of water and microorganisms in the ground. Under comparable environmental conditions, it depends mainly on the raw materials used whether the decomposition process takes place ... 
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Topic area: Hygiene, environment & medicine | 460-EN
06/02/2013

Well insulated instead of left in the cold
Hohenstein Institute are developing textile finishing to warm up employees in frozen warehouses

New types of textile finishings are intended to absorb or reflect the long wave spectrum of the body's own IR radiation, protecting e.g. employees in chilled warehouses from getting too cold. 
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Topic area: Functional textiles, PPE Personal Protective Equipment, Wearing and sleep comfort | 458-EN
30/01/2013

Webinar Outlines OEKO-TEX® Standard 100 Updates for 2013

The International OEKO-TEX® Association will offer a free webinar on February 6 at 12:00 Noon EST to review the recently announced 2013 updates to the OEKO-TEX® Standard 100, particularly as they apply to U.S. textile products manufacturers, brands, ... 
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Topic area: | 2103-EN
14/01/2013

On the whiteness trail
The Hohenstein Institute is researching new methods to combat the premature greying of white linen through sustainable processes at predictable costs.

Energy-efficient washing procedures shorten the life cycle of white mixed cotton-polyester fabrics through premature greying. As part of a research project, scientists investigate washing detergents and methods to secure both a long value retention ... 
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Topic area: Functional textiles | 459-EN