Fit That Sells:
The Fit & Size Forum

Simone Morlock is Division Head of Apparel Fit Solutions at Hohenstein, where she leads global initiatives focused on sizing, grading, fit optimization, and digital fit technologies. With more than 25 years of experience in apparel technology, Simone specializes in body measurement analysis, 3D body scanning, pattern development, and scalable fit systems across menswear, womenswear, kidswear, sportswear, workwear, and lingerie. Together with her team of 60 apparel product, pattern, and 3D experts, she supports brands and retailers in modernizing traditional fit processes through data-driven workflows and advanced digital technologies. Her work focuses on helping companies create more consistent, efficient, and consumer-relevant fit strategies across global markets.

With over 20 years of experience in the fashion industry, Simone is a leader in digital transformation, specialized in 3D product development to enhance fit accuracy and reducing returns. As the Head of an international department consisting of multiple operational product teams, Simone merges innovative technologies with deep industry knowledge to streamline processes, ensure fit consistency and elevate customer satisfaction.

Driven by a passion for exploring how digital solutions can address critical challenges in the fashion industry, Simone brings a forward-thinking approach to optimizing fit and efficiency.

Simone looks forward to sharing insights and practical strategies and engaging with fellow industry leaders.

I am a passionate atom of the textile industry with more than 15 years of experience in pattern making and 3D Modeling.

Since 2024, I am the team lead of the 3D team at bonprix and together we drive the idea of an end-to-end 3D product development for all our garments.

The focus of our work is on the continuous improvement of product quality and the finding of innovative solutions for greater customer satisfaction.

Sylwia Szymczyk is the founder and CEO of fashionINSTA, an AI-powered fashion platform that turns sketches into production-ready patterns. With 15+ years in the industry, she has worked across the full arc of garment creation — from seamstress and pattern cutter to innovation roles at Timberland, Max Mara, and Armani — before setting out to rebuild patternmaking from the ground up. fashionINSTA combines automatic pattern generation, AI-assisted CAD, and integrations with tools like Browzwear VStitcher to help fashion brands preserve their fit DNA while moving faster. Sylwia is an active voice in fashion tech on LinkedIn, where she writes regularly for a community of 22,000+ followers.

Patricia Maier is Deputy Team Lead Women & Lingerie at Hohenstein Apparel Fit Solutions, specializing in fit evaluation, grading behavior, and live fitting analysis across women’s wear and lingerie categories. At FIT THAT SELLS, she will lead the live session Fit Models, Forms and the Reality of Grading, exploring how movement, posture, and real wear feedback reveal fit challenges that static forms cannot. Drawing on Hohenstein’s extensive fit model expertise, her work helps brands better align grading, product development, and real-world garment performance.

Viktoria Idt is an Expert Pattern, Apparel Fit Solutions, Hohenstein at Hohenstein, with more than 20 years of experience in pattern development, garment construction, and apparel design. Before joining Hohenstein, she spent over two decades at Naturana, specializing in patternmaking and product development. Her current work combines traditional technical expertise with digital fashion workflows and 3D visualization. At FIT THAT SELLS, she will co-lead the live session Fit Models, Forms and the Reality of Grading, demonstrating how fit evaluation changes between static forms and real fit models across sizing ranges.

Anastasia Genzel-Mat is Team Lead Women & Lingerie at Hohenstein Apparel Fit Solutions, specializing in fit evaluation, grading behavior, and live fitting analysis across women’s wear and lingerie categories. At FIT THAT SELLS, she will support the live session Fit Models, Forms and the Reality of Grading, exploring how movement, posture, and real wear feedback reveal fit challenges that static forms cannot. Drawing on Hohenstein’s extensive fit model expertise, her work helps brands better align grading, product development, and real-world garment performance.

Oliver Kausch is a 3D and digital product development specialist leading the Digital Fitting Lab at Hohenstein. He focuses on bridging digital workflows with apparel product development and fit validation, combining R&D, consulting, and tool development to implement practical solutions for the fashion industry. His work spans digital human and avatar research, 3D pipeline development, and digital twins for apparel. Oliver brings a cross-disciplinary perspective to digital fitting, translating technical innovation into actionable workflows for modern product development.

Christine Berger is a textile and apparel specialist with nearly a decade of experience at Hohenstein, where she works as a Project Manager supporting innovation and technical development across the apparel industry. With a background in textile and clothing management engineering, her work combines technical product knowledge with practical implementation for brands and product teams. At FIT THAT SELLS, Christine will lead the session 2D vs 3D: Can You Actually Read a Garment?, contributing insights into garment evaluation, technical workflows, and the evolving role of digital product development in apparel fit and sizing.

Daniela Ehrich is Team Lead Expert Pattern, Apparel Fit Solutions at Hohenstein, with experience spanning pattern development, CAD, garment construction, and digital product creation. Prior to joining Hohenstein, she worked across apparel development and 3D workflows for brands including ENGELBERT STRAUSS and KLINGEL Group. Her work bridges traditional patternmaking with digital visualization and 3D apparel processes. At FIT THAT SELLS, Daniela joins the session 2D vs 3D: Can You Actually Read a Garment?, exploring how digital and physical workflows influence garment evaluation, fit analysis, and product development decisions.

Antje Weidner is a product expert at Hohenstein Apparel Fit Solutions, specializing in knitwear, jersey, and apparel product development. With more than 20 years of international experience across design, sourcing, and product management, she has worked with leading brands including HUGO BOSS, STOLL, and s.Oliver. Her expertise spans knitwear innovation, circular fabrics, technical sourcing, and global supply chain collaboration. At Hohenstein, Antje focuses on helping brands optimize fit, product development, and trending knitwear solutions through practical, market-driven approaches to apparel creation.

Irem Sehriban Erdogan is a Product Expert at Hohenstein Apparel Fit Solutions, specializing in apparel technology, garment construction, and product development. With experience across technical apparel, pattern development, and textile craftsmanship, she brings a practical understanding of how fit, material, and construction interact in real-world product creation. Before joining Hohenstein, Irem worked in apparel technology roles at NEW YORKER and has a background in teaching and technical garment development. At Hohenstein, she supports brands in optimizing fit, product quality, and technical workflows through hands-on, solution-driven approaches to apparel creation.

Claudia Glass is the founder and CEO of Swijin (pronounced Sui-djin), a Zurich-based high-performance sportswear brand built at the intersection of innovation and science, designed specifically for women.

A former teacher turned entrepreneur; Claudia identified a gap the sportswear industry had long ignored: genuine upper-body biomechanical support for the female athlete. To solve it, she partnered with Empa, Switzerland’s leading materials research institute, and engineered a proprietary integrated breast stability system, now validated by elite triathletes, footballers and rowers.

Her work has earned serious recognition: backed by Innosuisse and awarded 1st place at the Entrepreneurship World Championship, Claudia has positioned Swijin at the frontier of women’s sports science.

Stephanie Kömm is Head of Business Development at Swijin, holding one of the most operationally expansive roles in the company. Her remit spans human resources, logistics, legal administration, financial operations and systems infrastructure, making her the critical anchor that keeps Swijin running with precision behind the scenes.

Before joining Swijin, Stephanie built a career as a teacher at international schools across four continents, from Maryland and Berlin to Moscow, Singapore and Weimar. That experience forged a rare ability to navigate complexity, adapt fast, and bring structure to unfamiliar ground, skills that translate seamlessly into building a Startup from scratch. As the sister of founder and CEO Claudia Glass, she joined the Swijin adventure with both personal conviction and professional rigour and remains an indispensable part of its journey from Startup to scale.

Inga Stihl is an Apparel Product Developer at STRAUSS, focused on developing functional workwear solutions that balance fit, movement, durability, and performance. Working across product development and technical collaboration, she supports the creation of garments designed to meet the demands of modern professional environments. Her work involves coordinating across design, product, and production teams to ensure apparel solutions meet both technical standards and wearer needs. At STRAUSS, Inga contributes to ongoing innovation in legacy fit systems, product functionality, and scalable workwear development.

Femke Hansen is the Functional Lead for Apparel Product Development at STRAUSS, specializing in functional workwear and performance-driven apparel solutions. Her daily work is highly technical, focusing on the precise balance between ergonomic fit, long-term durability, and freedom of movement, ensuring garments meet the strict demands of a modern, global workforce.

At STRAUSS, Femke acts as a central point of contact, working directly with design, management, and production teams to translate complex designs into production-ready, reliable workwear.

With a background spanning the construction of lingerie, outdoor gear, and sportswear, Femke brings deep practical knowledge to fit optimization, innovation, and technical apparel systems.

Carola von Moller is an Apparel Product Developer at STRAUSS with more than a decade of experience across technical apparel development, fit, and product creation. Prior to joining STRAUSS, she spent over nine years at JACK WOLFSKIN working across apparel product development and technical apparel roles for European and Asian markets. Her background spans outdoor, activewear, and workwear, with a strong focus on fit consistency, garment construction, and scalable product development processes.

Alexander Bendl is Team Lead Product Development at Würth MODYF Germany, where he works across the development of professional workwear solutions focused on performance, functionality, and end-user needs. With experience spanning product development and technical apparel, he brings a practical perspective on how workwear brands are adapting fit, sizing, and product creation for a new generation of workers. At FIT THAT SELLS, Alexander will share insights into the evolving relationship between workwear, functionality, and the growing “Mini-Me” influence shaping modern workwear collections.

David Oldeen is CEO & Co-Founder of Sizekick, a leading AI sizing platform for fashion e-commerce and workwear, based in Munich. With a background in the sports and apparel industry, including time at Salomon and Presize (exit to Meta), David is passionate about helping brands tackle two of fashion's biggest challenges: size & fit.

Under his leadership, Sizekick has been recognized as one of Germany's top AI startups, helping brands worldwide improve customer experience, reduce returns, and drive sustainability. He brings deep industry insight and hands-on expertise in AI-driven innovation.

Simon Fernandes is a business development and apparel industry executive with more than 30 years of experience across fashion, retail, SaaS technology, and apparel fit solutions. As Global Business Development Director for Apparel Fit Solutions at Hohenstein, he works with leading brands, retailers, and manufacturers worldwide to improve sizing, fit consistency, and customer satisfaction through innovative fit technologies and consulting services. His expertise spans digital fitting, real-world fit validation, and apparel sizing optimization, helping companies bridge the gap between physical and digital product development workflows across global markets.