BOENNIGHEIM, GERMANY (sag) Hohenstein Apparel Fit Solutions, a global leader in apparel fit, sizing, and product development, today announces the launch of its Global Size Study, a new initiative designed to equip brands to better understand and serve their target consumers through more accurate, market-relevant sizing.
At a time when brands are navigating increasingly fragmented global markets and evolving consumer expectations, the Global Size Study introduces a more focused and actionable approach to body data, moving beyond large-scale data collection toward practical application.
Rather than relying on open-ended scanning initiatives, Hohenstein’s approach combines targeted body measurement insights with its extensive network of over 1,000 professional fit models, enabling brands to directly translate data into improved fit, grading, and sizing strategies.
The study will leverage a digital-first methodology, powered in collaboration with Sizekick, allowing for scalable, global participation through mobile and in-store experiences.
“Fit remains one of the biggest challenges in our industry,” says Simone Morlock, Division Head of Apparel Fit Solutions at Hohenstein. “With this initiative, we’re moving beyond data collection to enable brands to make confident, informed fit decisions. The goal is simple: more accurate fit, stronger consumer alignment, more effective grading and better market coverage.”
Unlike traditional size surveys that can take years to deliver usable outcomes, Hohenstein’s model is designed to provide continuous, structured insights that brands can implement more efficiently and effectively.
The Global Size Study focuses on key measurement points — such as bust, chest, waist, hip and height — prioritizing the variables that most directly impact garment fit and sizing consistency. This streamlined approach enables brands to:
- Better understand regional body differences
- Improve fit accuracy across product categories
- Refine grading and size standards
- Optimize market coverage with greater precision
By connecting body data insights with real-world fit validation, Hohenstein Apparel Fit Solutions positions itself not just as a data provider but as a strategic partner in the sizing journey.
“Over the past four years, Sizekick and Hohenstein have co-developed an AI-powered body measurement solution that enables the collection of accurate body data at scale, globally, using only a smartphone. The real opportunity now lies in making that data actionable,” says David Oldeen, co-founder and CEO of Sizekick.
“In a market where precision is a key driver of customer loyalty and revenue, sizing is a strategic priority. Together with Hohenstein Apparel Fit Solutions, this study bridges the gap between consumer insights and decades of proven fit expertise to turn data into confident decisions,” he adds.
The new sizing initiative will roll out globally beginning mid-2026, with initial brand collaborations already underway. Hohenstein is currently inviting select partners to participate in the study and help shape the future of apparel sizing.
About Hohenstein Apparel Fit Solutions
Hohenstein’s Apparel Fit Solutions team enables brands and retailers to improve apparel fit, sizing, and product development. Combining more than 70 years of body data research with expertise in pattern engineering, fit analysis, and sizing strategy, Hohenstein supports the creation of better-fitting apparel for global markets.
Working with global clients across menswear, womenswear, childrenswear, sportswear, workwear, swimwear, and lingerie, the team develops patterns and grading systems, validates fit, and creates size charts that support the full product development process. Through its Digital Fitting Lab, Hohenstein integrates 3D technologies, digital fitting, and body data insights—reducing sampling, improving fit consistency, and accelerating time to market.
www.hohenstein.com/en/expertise/fit
About Sizekick
Sizekick is a Munich-based global leader in AI-powered sizing intelligence. The company provides high-precision, smartphone-based sizing AI that enables global fashion and sports brands, as well as retailers, to significantly reduce size-related returns and maximize conversion across their e-commerce channels. In the workwear and corporate wear sectors, Sizekick facilitates fully remote try-ons, streamlining complex outfitting processes.
By merging advanced computer vision and deep learning AI with the extensive apparel expertise of its strategic partner, Hohenstein, Sizekick’s software platform allows brands and retailers to offer a personalized fit experience that drives measurable efficiency and profitability. Beyond sizing, the company sets a new industry standard for advanced customer and body analytics, providing their partners with exclusive, data-driven demographic and body-related user insights.
www.sizekick.io
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