BÖNNIGHEIM/ MUNICH (Hohenstein/Sizekick) Hohenstein, the global market leader in apparel sizing and fit development, has invested in AI technology startup, Sizekick. The collaboration will enable accurate decisions on apparel size, improving online shopping experiences, reducing returns and preventing the associated CO2 emissions.
Hohenstein’s 1.3 million Euro investment in the 2022 startup will drive growth in the Sizekick team and enable the 2023 launch of its smartphone app for online shoppers. The technology will enable online shoppers to find the right clothing size in a few seconds via smartphone.
"The strategic partnership with Hohenstein enables us, as a new AI solution, to meet the high demands of the market right at the start and to take on the role of technology leader. Our artificial intelligence is already learning thanks to the comprehensive Hohenstein database of 3D body scans. This is an extremely big advantage for our AI," highlights Jake Lydon, CTO at Sizekick.
Hohenstein CEO, Dr. Stefan Mecheels adds, "Sizekick enables brands and retailers to help their online apparel customers make informed sizing decisions. This is an important step for the entire fashion industry in making online retail more sustainable."
Sizekick puts an end to unnecessary size-related returns in fashion online retail. The Munich-based company uses artificial intelligence and computer vision technology to recommend the right clothing size to customers in partner web stores. With the help of the integrated Sizekick software and a smartphone, anyone can find the right size in a few seconds. Fashion and sports brands, but also multi-brand stores or marketplaces can integrate the "Sizekick Button" in their online store with minimal effort. Sizekick offers its solution as Software-as-a-Service (SaaS).
Headquartered in Bönnigheim, Germany, Hohenstein has been providing accredited and independent services such as testing, certification, research and development of textile products and training for 75 years. It currently employs around 1,000 employees at subsidiaries and laboratories around the world. Product labels such as the Hohenstein Quality Label or the UV STANDARD 801 provide manufacturers and retailers with important support in their marketing. As a founding member of the OEKO-TEX® Association, Hohenstein is also a leading laboratory for testing textiles and leather for harmful substances and sustainable production.