Market maturity achieved. Now it is time to take the lead.
A fully developed product is, however, still far from a guarantee for long-term success. Other steps have thus been taken to gain an edge over the competition. These include, for example, regular inspections by the Hohenstein experts at the local production facilities so that consistently faultless quality is guaranteed, or testing the bedding for harmful substances. This creates additional trust in the brand – and lets the consumers sleep easy, as in the “bosom of Abraham”.